Publications

Publications

Verified journal articles and working papers from the Center for Sport & Media Research.

4 publications shown

  1. 2005

    Processing of Animation in Online Banner Advertising: The Roles of Cognitive and Emotional Responses

    Journal of Interactive Marketing, 19(4), 18–34 · Yoo, C. Y., Kim, K.

  2. 2005

    Organizational Virtual Communities: Exploring Motivations behind Online Panel Participation

    Journal of Computer Mediated Communication, 10(4) · Daugherty, T., Lee, W.-N., Gangadharbatla, H., Kim, K., Outhavong, S.

  3. 2004

    Is Animation Better? Assessing the Effects of Animated Banner Ads in the Hierarchy of Effects Model

    Journal of Interactive Advertising, 4(2) · Yoo, C. Y., Kim, K., Stout, P. A.

  4. 2001

    Kicking off the New Millennium: News Frame Analysis on Korea and Japan's Co-Hosting of World Cup 2002

    Sungkok Journalism Review, 11(Winter), 25–47 · Kim, K., Park, J.